About — AstoriaPhoto

Who We Are

Built on Craft, Scaled with Purpose

AstoriaPhoto was founded in 2003 by Erik Lindgren, a commercial photographer who saw firsthand how difficult it was for multinational companies to get consistent headshots across their offices. The problem was always the same: different cities, different photographers, different results.

What started as a one-person studio in Astoria, New York evolved into something much larger: a managed network of carefully vetted photographers who all follow the same standards for lighting, color, framing, and post-processing.

Today, we coordinate photography projects in 47 countries. Our clients range from mid-market firms updating their team directory to Fortune 500 companies rolling out new brand guidelines across every global office. The work has changed in scale, but the principle hasn't: every image should look like it came from the same photographer, no matter where it was shot.

What Drives Us

Our Values

Consistency

Every image meets the same standard, whether shot in Oslo or Osaka. We enforce uniform lighting, color calibration, and framing guidelines across our entire network.

Simplicity

One point of contact. One invoice. One brand-consistent result. We handle the complexity of global coordination so our clients don't have to.

Craft

Photography is our trade. We invest in quality because our clients' brands depend on it. Every photographer in our network is vetted for technical skill and professionalism.

Our Team

The People Behind the Lens

Erik Lindgren

Founder & CEO

23 years in commercial photography. Previously led visual content at a Nordic media agency. Built AstoriaPhoto from a one-person studio into a global operation.

Sarah Matsuda

VP of Operations

Coordinates our photographer networks across APAC and EMEA. Previously at a global staffing firm. Based in San Francisco.

Thomas Richter

Head of Production

Manages post-processing pipeline and quality assurance. 15 years in editorial photography. Ensures every deliverable meets our standards. Based in Berlin.

Priya Nair

Client Success Director

Works directly with enterprise clients on multi-location rollouts. The person who makes sure projects run on time and within scope. Based in New York.

Global Reach

Where We Operate

We maintain active photographer networks in key markets across North America, Europe, and Asia-Pacific, with the ability to deploy anywhere on earth within 72 hours.

New York Los Angeles Chicago San Francisco London Berlin Paris Singapore Tokyo Sydney Toronto Dubai

Our Story